Don’t push your podcast audience away with poor sound. Bad audio exhausts them. It makes them feel your guest is less intelligent, less likeable, less compelling. You don’t want them to think the topic is less important. Put the time and effort into capturing good quality sound from your guests.
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If your intended audience is ‘everyone’ then your marketing plan needs to be able to reach everyone. But if you narrow-cast, and you are successful at satisfying the unique needs of your targetted audience, then they will do a lot of the marketing work for you.
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If you do not have podcasting at the centre of your mobile strategy, then you're missing out on 80% of your primetime audience
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On this week’s episode of Slate’s Political Gabfest there was a fun exchange off the top of the show in which the hosts discussed the ongoing evolution of their studio from something small and ad hoc to their new and fancy digs.
Read MoreIt is becoming increasingly risky for organizations to signal they are producing an amateur podcast. The audience will come to the conclusion you are as you sound. And when they do, they will choose to not bear with you.
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