A well-produced podcast is the most powerful way to build a direct and authentic relationship with your audience. Here are three reasons your organization needs to be part of this:

 

Growth

  Mobile technology allows users to listen as they ride the bus, commute to work or do the dishes. National Public Radio in the U.S. reported a 41% increase in podcast downloads last year. Podcasts now capture nearly the same audience as AM/FM radio.

Loyalty

A well-produced podcast has a unique capacity to generate audience loyalty. Successful companies have taken advantage of this to both widen their reach and strengthen their brand, converting casual consumers into hardcore fans.

Brand awareness

Podcasts allow your organization to create a conversation rather than be stuck trying to join one.  A well-produced podcast builds audience by telling great stories. The intimacy of the human voice provokes an intense engagement with content.