A well-produced podcast is the most powerful way to build a direct and authentic relationship with your audience. Here are three reasons your organization needs to be part of this:
A well-produced podcast has a unique capacity to generate audience loyalty. Successful companies have taken advantage of this to both widen their reach and strengthen their brand, converting casual consumers into hardcore fans.
Podcasts allow your organization to create a conversation rather than be stuck trying to join one. A well-produced podcast builds audience by telling great stories. The intimacy of the human voice provokes an intense engagement with content.